- Member Since: April 2, 2018
Three Tips for Giving a Website a Purpose
A website is more than a glorified billboard. It is an extension of the brand. For some brands, it is virtually everything. A website has to serve some kind of sincere purpose. It is more than a broad and loose addition to the company. For some visitors, it is the only exposure to the brand afforded.
What are three tips for giving a website purpose and intention? Below is an overview of how to improve web efforts.
A Reason to Come Back
Engage and convert: it is like the Bible of web design. It relies fundamentally on giving people a reason to care about the brand and to come back time and time again. The first goal is to engage their needs. Offer something of substance that connects to the industry and the brand. Secondly, convert their eyes. Push them towards a place of support. web developer could be an email signup. It could be a purchase. It could be a phone call to the customer service line.
Engage their needs and convert their interest to a sale. If they are engaged at that level, they will come back and continue supporting the brand.
A Direct Action
What do you want a visitor to do? This follows directly after giving visitors a reason to come back. The goal is to give them a purpose aside from looking at the pretty website design. A funnel is a term used in web marketing to direct action to where a marketer wants it to go. For a landing page, it could just be a click to download an e-book or go to another page. A video production can facilitate a specific action. It could be any number of thing, but it is direct and intentional. good website design is built around this action.
Other marketing campaigns can be tied into the web design> Take the example of a TV commercial. A commercial exists for television. It is a big part of broad and casual marketing to specific demographics. But, it does not have to exist solely on the television. The TV advert could be a great addition to the home page. This creates new content for the website without having to do the extra work normally needed.
The TV commercial is also a reminder and a point of familiarity. People who came to the site from the commercial can already feel like they recognize the brand. It adds comfort. Visit the website for more details. Utilize online video content to make the most of “purpose” and providing users with sincere things of interest.