If you run a business that is based in Kenya, registering a local Top Level Domain Name such as .co.ke would be the right choice for your digital and internet marketing strategy.
Definitely make sure that the .com TLD of your chosen domain name is not taken first then go on to register the extension of your Country Code Top-Level Domain.
The Kenya Network Information Centre (KENIC) is the sponsoring institution for the dot ke Country Code Top-Level Domain that is divided into KE is divided into the following domain levels which serve different functions
.co.ke – for Companies .or.ke – for Not-for-Profit-Making Organisations or NGO’s .ne.ke – for Network Devices .go.ke – for Government Entities(Requires Supporting Documents) .ac.ke – for Institutions of Higher Educations.( Requires Supporting Documents) .sc.ke – for Lower and Middle Institutes of Learning. (Requires Supporting Documents) .me.ke – for Personal names .mobi.ke – for Mobile content .info.ke – for Information
KENIC does not allow the public to register the .ke domain directly with them. Instead, there are more than enough registrars who have been issued with a licence to register and resell the .ke domain.
Here are a few simple steps on how you can register a .ke domain
1. Choose a domain name and do a WHOIS search for the name to find out its availability
2. Select a registrar from our list and ask them to register the name for you
3. Pay for the domain name
4. Start using your new domain name
The first step to marketing your business online starts with acquiring a Domain Name. Choosing the right domain name can impact your online presence.
A domain name consists of two parts: a top-level domain (TLD) and a second-level domain (SLD). In the domain name Biashara.co.ke, the TLD is “.co.ke” and the SLD is “Biashara.” The “http” and “www” are not part of the domain name; rather, they are part of the entire web address, called a URL. Some other examples of TLDs include .com. .biz, .net and .org.
While .com is an international TLD, dot ke (.co.ke) is classified as a Country-code TLD (ccTLD) that is specific to Kenya with the sponsoring institution being the Kenya Network Information Centre (KENIC).
Therefore, when choosing your domain name, you should only be concerned with the TLD and SLD.
Seeing that you now have an idea of what a domain name is, here are a few tips that can help you choose the right combination of a TLD and SLD for your business.
Grab a .com first
The .com TLD (top-level domain) is by far the most widely accepted extension for a domain name. For obvious reasons, it is also the easiest to remember. When you tell someone to go to your site, in most cases they are going to think “name/business name.com” so try to stick with a .com if you can.
Definitely grab a .co.ke
If you run a business that is based in Kenya, it can be smart to use a local TLD (.co.ke for the Kenya).
Make sure the .com is not taken first. It’s also a good idea to have both names otherwise you can easily market a business that is owner by someone else with a similar business name. Get more Extensions
Once you grab your .com and .co.ke, consider other extensions that can be relevant for your business. The more the merrier. Extensions such as .net, .org, .info, .biz etc are still up for grabs. The advantage to registering other extensions is that you can protect your investment in case you want to make it big in the future without the trouble of other people registering other extensions of your domain name.
Here are other straightforward tips that can make your life easier when it comes to choosing the right domain name
Your brand defines you. Your brand speaks of everything that you do. That is why you need an excellent branding strategy.
You can always take a cue from the giant companies such as Nike that know how to manage their brand exceptionally well.
Here are some tips that will definitely help you out:
Everyone is Responsible for Brand Management
Brand management requires everyone involved, to come together and to work on it. The responsibility doesn’t end up on the shoulders of just one person or two people. Each and every employee should understand his or her duty towards the company and ensure that customers are happy. It is your job to make your employees realize their importance and to educate them about every step so that they are aware of their role.
Core Proposition should be Clearly Defined
Your core proposition stems from brand personality, brand promise, and the traits of the company. You have to go back to the time you decided to build the company and you have to think about your goals. When you clearly understand yourself and your roles you will be able to define your core proposition such that everything down to your logo is clearly defined and showcases brand value.
Simply advertising to a large group of people will not take you anywhere. You have to understand your target audience and that understanding will only come from research. Ask yourself questions such as the age group your offering targets, the gender your offering targets, the locality it targets, and so on. When you research and find out your target audience you should advertise to them specifically based on their needs. That is how you will be able to strengthen your brand.
Right from the word go, you have to be consistent. If you are planning on using the logo of your company in a particular way there should be clear documentation defining just that. In case you change the logo after a point of time you should make sure you refresh your offerings for the better, too, so that the change is justified. If you don’t want to change your offerings you shouldn’t touch the logo either.
Brand strategy implementation takes a lot of effort and research. When you think of coming up with a new strategy you should ask yourself whether it is necessary first. If yes, you should ask yourself how it will benefit you and why you want to go for it. Only when you have all the answers should you go ahead.
A great brand strategy comes from a lot of thought, questioning, and effort.
If you put in the effort, building a great brand strategy won’t seem very difficult. You just have to be sure about it and you should make sure the entire company is refreshed accordingly. Ask a lot of questions and do your research before making a move.
LinkedIn is undergoing plenty of changes every now and then. It has become a very powerful platform to set up and market your business. In fact, in many ways, it is more helpful than Facebook and Twitter.
However, you need to learn what to do on LinkedIn in order to set yourself up. You simply can’t get away with carelessness because you will end up embarrassing yourself and hurting your reputation if you do so.
Here are guidelines that will help you establish yourself:
our profile is nothing short of a company brochure. The profile picture should be appropriate and all the information you put in has to be truthful. Make sure you don’t leave too many blank spaces. Your profile will cast the first impression and it is important that you ensure it lasts.
Your description should be detailed. You should go beyond copy-pasting your company description. Take a step ahead and add your insights as well so that it shows that you actually care and are aware of your position.
It is important to be a part of groups but that doesn’t mean you join every group that you see. The groups you join should be relevant your profession as well as your interests. If you join a group and see that it is not relevant or helpful, don’t hesitate to leave the group.
Joining various groups is just part one. You also have to be very active in the group. Engage in discussions and post insightful responses. Don’t post because you have to. Post because you have something relevant and useful to say.
It is okay to ask for endorsements. It is also okay to ask for testimonials. In fact, it is recommended that you ask for them so that your profile shines.
Your profile should also have meaningful videos so that people have a thorough understanding of what you can offer to them.
The project section is very useful. Use it to showcase your works. Include all the projects you completed and add the published URLs.
When you connect with someone, take the time out to add a personal message. People, especially your potential customers, will welcome the fact that you took the effort to write a personal message for them.
All the connections you make should be meaningful so that each connection brings value to your business.
LinkedIn is not a chore. It is the best way to set yourself up online. Use it to the fullest.
LinkedIn is a valuable social media platform and can serve you better than the other options provided you add value to your profile by being precise and active. Make meaningful connections and join relevant groups to spread the word about your business and what you offer.
Search Engine Optimization (SEO) is strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results.
Don’t just stop at getting a website done. SEO adds value to a website once the design and development have been taken care of.
Ask your designer or developer for SEO services. If they don’t offer, browse the internet for local experts on SEO.
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.
Biashara.co.ke is a free online classifieds website that allows its registered users to advertise their products and services with the click of a few buttons.
When you create an ad on biashara.co.ke, you instantly create a unique business profile that guarantees that you could be someones next call. A call that could make a difference for your business.
While the registration and ad posting process is flawless, we have left it up to to the creativity of the seller to create an ad that will capture the attention of buyers on the website and straight from search engines such as Google. This is however not always the case. We have witnessed some few mistakes that people are making when creating their ads. Here are a few pointers that we will help your products and services easy to discover. 1. Ad Title & Keywords
The title is the voice of your ad. A title should be short and to the point. Limit the number of words to around 7 words that make up a sensible statement with strong ‘Keyword’ about your product and service. We have found it important when a seller tries to emulate a buyer and ask themselves questions. What would the buyers search for when they want a service or product like yours? How would they phrase the search? Which words would they use? Simply put, you need to know your audience or target market. Don’t forget, the title has to be appealing.
The description or body of the ad listing is where you put all the important details about your product or service. Buyers want the finer details and expect you to address any frequently asked questions in brief about your ad listing. Other than the meta information such as the mobile number and address which you will have given during the ad admission, you can also include any other contact information in the description. You aim is to create interest and have the buyers call you up or write you an email.
Tags are words and keywords that are general to your advertisement. Tags can also uniquely categorize your ad to other similar ads on the platform. Ensure that you don’t leave out this part even if it is optional. If however you plan to tag your ad with a word that does not relate to product or service please don’t include it at all.
We had the voice earlier at point number one and now we have the face of the ad. Ads that have relevant images attached to them are more likely to be viewed by users on the platform. This applies almost everywhere on the internet. On Biashara.co.ke, you are allowed up to 10 images for each listing. Don’t waste it. Say cheese and upload as much as you can.
Wherever you have a profile, be it on your website, Facebook, Twitter or even Google+, you can share the classified ad with your friends and followers. Social media is a great way to get leads that often translate to sales. Don’t be shy, you can also forward the link on chat applications such as Whatsapp. Let people know you mean business.
This has been two minutes worth of your time. Make it count by looking following those steps. Also, keep reading everywhere to get ideas of how you can get the best out of your classified ad(s) on Biashara.co.ke.