Beyond Harvard: All-new street smarts from the world of Mark H. McCormack
What They Dont Teach You at Harvard Business School sold over a million copies and introduced the Mark H. McCormack street smarts — nuggets of wisdom illustrated by anecdotes, offering practical insights into how to get ahead in business and in life.
McCormack is widely credited with creating the sports marketing industry, and his legacy and business philosophy live on to this day.
In Beyond Harvard you will find all-new street smarts from those who were influenced by him — colleagues, clients and competitors alike — together representing an exceptional array of talent from the worlds of business, media and sport.
With advice on managing people and building relationships, through to the best negotiating tips and how to grow a business, learn:
why it pays to hold your nerve when you reach a negotiating impasse
how the rituals of the sporting world can work in business and everyday life too
why it’s better to under-promise and over-deliver
and even the importance of just showing up.
With advice from: Billie jean King, Sir Martin Sorrell, Jim Kim, Christie Hefner, Bertrand Gros, Lord Sebastian Coe, Monica Seles, Jean-Claude Killy, Colin Montgomerie, and many more…
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