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Digital Marketing Specialist

Ksh 30,000.00

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Additional Info

Mobile0722566999
Streetmpaka road
Citynairobi
StateNairobi County
CountryKenya
Zip/Postal Code1567500100

We are looking for incredible and creative people for full time position in our online marketing division. If you love to interact with people online, love to hang out on Facebook and other social media site, this job is for you! Whether you are blogger, social media geek, we would love to hear from from you.
The online marketing executive is responsible for carrying out all aspects of online marketing through a range of different digital media.

Job description
An SEO/SEM expert to manage all search engine optimization and marketing activities. Responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks, manage all SEM campaigns on Google Adwords in order to maximize ROI.

Optimize and create Google AdWords campaigns with targets, goals and conversion code + tracking for maximum ROI
Be able to dissect existing campaigns that are not working and make the necessary changes to get results
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Improve Search Engine Rank through organic SEO
Manage and maintain keyword lists, including keyword rankings