FLAUNT YOUR GENIUS- Hannah Githuki

The year 2020 is anything but normal with the COVID-19 pandemic catching everyone unawares and signaling similar difficulties looming in the horizon. Many individuals and companies were thrown into disarray, but that should not be the case for you.
In an authoritatively written debut book that has application to both personal and professional aspects of life, Hannah Muchuki Githuki challenges you to build up your personal brand even when the odds are stacked against you. As someone who has been through her own overwhelming troubles to do just that, she walks you through the basic concepts of branding in general and personal branding in particular. She then goes on to cite specific examples to strengthen her case: Oprah, Richard Branson, Julie Gichuru, and Churchill Ndambuki. By showcasing their lives and works, she demonstrates tangible, pragmatic ways that personal branding does not just work; it pays.
From these larger-than-life case studies, Hannah then goes on to extrapolate eight specific steps to take towards building your own personal brand, using simple and accessible language. In conclusion, she shares a few examples of everyday Kenyan entrepreneurs, coping with the pandemic and, in the process, building up their own personal brand by persevering. All this together, Hannah uses to prove that true genius is to face off against a storm of pandemics, natural disasters, and other problems, in order to emerge with a personal brand that can withstand every challenge thrown it’s way. Flaunt Your Genius is not just a book relevant for 2020 but for as long as people desire to establish their place in the world even in the midst of crisis.