Peter Ndegwa Appointed new Safaricom PLC CEO

Kenya’s leading communications company Safaricom has appointed Mr Peter Ndegwa as the new CEO.

The Safaricom PLC Board of Directors has today resolved to appoint Mr. Peter Ndegwa as the company’s Chief Executive Officer effective April 1, 2020. He joins Safaricom from Diageo PLC where he is the Managing Director of Diageo Continental Europe.

Peter brings a wealth of experience in General Management, Commercial and Business Strategy, Sales and Finance Operations, having spent over 25 years in various roles within the Financial Services and Fast-Moving Consumer Goods (FMCG) sectors in Africa and Europe.

In his current role, Peter oversees the operations of Diageo PLC in 50 countries in Western and Eastern Europe, Russia, Middle East and North Africa region. He had previously served for seven years as CEO in Guinness Nigeria PLC and Guinness Ghana Breweries PLC, where he transformed the two operations to deliver a double-digit growth by investing in people, introducing new brands and reorganising the businesses.

Prior to that, Peter served for eight years across a range of senior Executive Director roles at EABL (a Diageo subsidiary) based in Nairobi. Serving as the Group Chief Finance Officer (CFO), Group Strategy Director, Sales Director, and as an Executive Director on the EABL Board, he was part of the team that saw the EABL business more than doubled in value – and winning the coveted Most Respected Business Award in East Africa for five years in a row.

Peter is credited with the development of an affordable-beer strategy for EABL resulting in the production of new brands such as Senator beer. Senator beer became one of the most successful innovations by Diageo that has been featured in the Harvard Business Review. He started his career at PwC, the global consulting firm, where he worked for 11 years.

Peter holds an MBA from the London Business School and a Bachelor’s degree in Economics from the University of Nairobi. He is also a Certified Public Accountant and a member of the Institute of Certified Public Accountants of Kenya (ICPAK).

We are confident that Peter will carry on our vision of transforming lives while keeping us focused on meeting our customers’ needs and holding us to our new commitment of being Simple, Transparent and Honest.

LPG suppliers to boycott illegal retailers
The Petroleum Institute of East Africa has today announced new measures against illegal cylinder refilling and retailers, to put them permanently out of business, with the country’s leading LPG suppliers saying they will boycott retailers who continue to resell their cylinders with other people’s gas in them.
“There is no ‘six-month transition period’ on illegal cylinder refilling,” said Mr. Olagoke Aluko, Chairman of the Petroleum Institute of East Africa, the professional body for the oil and gas industry. “It is illegal. It is ending. And anyone who wants to carry on in the face of a Sh10m fine and five years in prison will find that the legitimate LPG producers will not issue them a supply arrangement and will permanently boycott them.”

The LPG suppliers have moved to blacklist the illegal retailers as confusion has grown about the six-month transition period under the new LPG industry regulations gazetted in June 2019. The regulations allow marketing companies until December to return their competitors’ cylinders. The marketers also have until year-end to put safe-use information onto each cylinder and to submit records of their current cylinder stocks to EPRA.
However, “allowing the legitimate industry time to return collected cylinders and implement the new safety rules doesn’t give illegal practitioners some extra window of time for illegality – the filling and hoarding of other brand’s LPG cylinders is illegal and the fines and jail terms are in force,” said the PIEA Chairman. “Illegal refillers need to return any cylinders they have to the brand owners and cease operations, or the penalties will now be severe. There is no extra time.”
Under the new regulations, retailers must now have an agreement with the brands they stock that is proven by a letter and must be applying to EPRA for a licence. “However, we will not issue brand agreements to retailers who are still sending our branded cylinders to illegal refillers,” said Mr Aluko.
The boycotting announcement by the LPG suppliers comes as the LPG regulator, the Energy and Petroleum Regulatory Authority (EPRA), has mobilised more than 80 inspection officers and started working with county governments to seek out and close down illegal refilling facilities.

The agency is also providing inspection briefs to other regulatory bodies including Kenya Bureau of Standards, Anti- Counterfeit Agency (ACA), Kenya Revenue Authority, Directorate of Occupational Health and Safety, National Environment Management Authority and County Executive Committees in energy, environment, and health across the country.

Prior to the new regulations, three-quarters of the LPG bought in Kenya was being provided by illegal refillers, according to data from the World Bank.

“The cost to citizens of unregulated refilling was intolerable. The safety breaches set Kenya back in its rate of LPG adoption and deterred investment in the industry on confused liability cases. This has seen Kenyans suffering more severely than other African countries from respiratory diseases and mortalities caused by the prolonged reliance on indoor cooking with firewood and charcoal. For all of these reasons, we welcome EPRA’s moves and will do all in our power to support the agency as it moves to close these illegal filling operations permanently,” said Mr. Aluko.
Agricultural industry alliance supports government’s new pesticide legislation

An alliance of agricultural growers’ organisations has today announced its support for proposed government legislation updating the Kenyan regime for the approval and use of pesticides.

The Agrochemicals Association of Kenya (AAK), Fresh Produce Consortium (FPC), Cereal Growers Association, and Veterinary Inputs Suppliers Association of Kenya today announced their support for the updating of the pesticide control regime, which they termed the most rigorous in Africa.

“The new legislation, spanning a new Pesticides Bill and seven new regulations, will further strengthen Kenya’s rigorous pesticide control, which already prevents any pesticide from being sold in Kenya that has been banned as a health hazard or pollutant under the international Rotterdam or Stockholm Conventions, to which Kenya is a signatory,” said Mr Eric Kimunguyi, CEO of AAK.

The new legislation will create an independent Pesticide Control Products Authority; upgrade the qualifications needed to run businesses and premises handling pesticides; make pesticide stock records compulsory; and move the labelling on pesticides sold in Kenya to the global system of hazard warnings, called the Global Harmonised System of Hazard Warnings.

The bill also recognises county governments and spells out counties’ responsibilities in training farmers in the responsible use (RU) of pesticides.

Where a pesticide is already registered and new scientific evidence emerges that prompts a ban by any one country or regulator, the existing PCP Act automatically triggers a local review and re-registration procedure in Kenya. The outcome from that review is then based on the strength of the scientific evidence.

“However, if scientific evidence is strong enough to prompt a ban under the global conventions governing dangerous chemicals, Kenya will automatically ban the product and issue a phase-out plan,” said Mr Kimunguyi.

AAK, which represents the pesticide industry, is due to engage with regulators on the updating of the PCP legislation together with agricultural growers including the FPC.

“Pesticides are critical to our food production, with Fall Army Worm last year destroying 70 per cent of our maize production in the absence of a pesticide regime, and international research showing that pesticides increase food production by an average 40 per cent,” said Mr Okisegere Ojepat, CEO of FPC. “But while such aides are essential to food production, we must also ensure human health and environmental integrity at all times.”

The new regulations are currently being assessed for their impact ahead of public participation in their final amendments. “The urgent matter is to now complete the legislative process and move swiftly to a fully updated expert regulatory regime that will continue to ban pesticides in Kenya that have been internationally banned on health grounds,” said Mr Kimunguyi.


About AAK

The Agrochemicals Association of Kenya (AAK) is the umbrella organisation in Kenya for manufacturers, formulators, repackers, importers, consultants, distributors, farmers and users of pest control products (pesticides) in Kenya.

AAK which was established in 1958, is also known as Croplife Kenya by virtue of being national representative of the International Agrochem Industry represented worldwide by CropLife International.

For more information, contact:

Eric Kimunguyi


Phone: +254 722 976 247

Philip Okumu

Phone: +254 729 730 155


Summary of Kenya’s pesticide regulation
The 1982 Pest Control Product (PCP) Act created:
1.     A Pest Control Products Board (PCPB) whose functions include:

  1. Assessing pest control products in line with the Act and regulations;


  1. Recommending the registration of pest control products and advising the Minister of Agriculture on the enforcement of the Act and regulations.

2.     A set of six regulations:

  1. Pest control products (licensing of premises) regulations


  1. Pest control products (registration) regulations


  1.  Pest control products (labelling, advertising and packaging) regulations


  1. Pest control products (importation and exportation) regulations


  1. Pest control products (disposal) regulations


  1.   Pest control products (licence fees and other charges) regulations

The proposed Pest Control Product (PCP) Bill aims to create:
1.     An independent Pest Control Products Authority to regulate the sector
2.     A PCPA board of director to formulate policies and oversee regulation
3.     A tribunal to hear appeals on registration and pest control product regulation.
4.     A set of seven regulations:

  1. Pest control products (registration) regulations, 2018


  1. Pest control products (licensing of premises and business) regulations, 2018


  1.  Pest control products (labelling, advertising and packaging) regulations, 2018


  1. Pest control products (importation and exportation) regulations, 2018


  1. Pest control products (licence fees and other charges) regulations, 2018


  1.   Pest control products (disposal) regulations, 2018


  1. Confidential business information regulations, 2018

These add extra requirements for proof of compliance with laws elsewhere, and in local efficacy data. They also raise the bar on the scientific qualifications needed to run a pest control product business or store and make stock records mandatory.
In addition, the new regulations move Kenya to the global system of hazard labelling on chemicals, and add clauses suspending import permits where a pest control product is shown to be harming human health. The new confidential business information (CBI) regulation requires that the regulator respects the confidentiality of business-sensitive information, and pesticide container disposal is enhanced by introducing Empty Pesticide Collection Centres.

Key principles of Kenya’s pesticide regime

Kenya has created the strongest possible protection of human health and the environment from pest control products by taking approval by a leading global pesticides regulator, such as the US or Europe, as a prerequisite for registration in Kenya: no pesticide may be used in Kenya if it has not been approved by one of the world’s advanced pesticide regulators.
This baseline is then augmented by comprehensive regulations governing pesticide labelling and instructions, storage, disposal and all other aspects of pesticide registration and management, as defined by the United Nation’s Food and Agricultural Organisation (FAO) Code of Conduct on Pesticide Management. Kenya also carries out ongoing testing for pesticide residue levels to ensure they are maintained at healthy levels, as defined by the World Health Organisation.

In ensuring safety, the Kenyan regulations on pesticide registration rule that:


  1.  Registration in Kenya is anchored in law (PCPB Act) which has six regulations governing the industry.


  1. Kenya does not manufacture any pesticides, but repackages pesticides that are imported, principally from China, Europe, the US, Canada, Australia and South Africa.


  1. No pesticide can be registered in Kenya unless it has been registered in its country of origin for the same use.


  1. No pesticide can be registered in Kenya without proof that it has already been approved for use in a developed country with a reputable risk assessment regimes, such as the EU or US, Canada, or Australia.


  1. Kenya can never be the first country to register a pest control product that has not been proven safe in other countries.


Kenya requires, further, that all pesticide testing is conducted according to international guidelines, with certification to prove they used a Good Laboratory Practices (GLP) accredited laboratory. These labs are not found in Kenya.


Kenya is also a signatory to key international conventions, which are fully in effect, being:


(i) Stockholm Convention governing Persistent Organic Pollutants, which requires that countries regulate to eliminate or restrict the production and use of listed Persistent Organic Pollutants (POPs).


(ii) Rotterdam Convention governing information sharing on international trade of hazardous chemicals. This protects signatories from unwanted hazardous imports entering their countries, imposing labelling requirements and requirements to inform regimes of such trade.


(iii) Montreal Protocol on Substances that Deplete Ozone Layer includes ozone depleting substances that are duly banned or restricted in Kenya.


(iv)  Basel Convention controls the cross-boundary movement of hazardous wastes and their disposals.


Under these conventions, Kenya’s Pest Control Product Board (PCPB) is a Designated National Authority (DNA) on pesticides and participates in meetings for banning or restricting products.


Banned or restricted pesticides under these conventions are automatically banned in Kenya. The PCPB has a list of banned pesticides on its website.

Tilisi mega-city launches green garden homes as research shows immediate health benefits from living beside green spaces

Nairobi, Kenya: Tilisi mega-city has today begun construction of its first housing project, reversing the trend towards high density properties with the 186-home Tilisi Views residential estate offering home-owners spacious green gardens on half of each plot, tree-lined streets, extra play areas in every hub of 15 to 30 villas, and additional acres of communal recreational space.

“We have seen developers moving inexorably towards higher density developments as a way of supposedly lifting revenues, with even detached villas offering little more than a parking space for new owners. But we have decided to stay true to our dream of a better lifestyle at Tilisi, with houses on one eighth, a quarter, and half-acre plots, all designed to maximise garden space,” said Kavit Shah,  co-CEO of Tilisi Developments Plc, the developer of the Tilisi mega-city.

Set on the Waiyaki Way and 10 minutes from the intersection with Nairobi’s Southern bypass, the new residential estate, which is fully financed from its outset, will be surrounded by trees along the roads to offer a cooling breeze, and will include nine play areas, one for each cluster of 15 to 30 villas, as well as two acres of a communal clubhouse, a recreation space, and jogging tracks.

“Delivering a better quality of life at Tilisi has seen us concentrate on creating a green and natural environment, as something we can do from our positioning that literally isn’t possible in Kilimani, or Westlands, or even very much in Gigiri, nowadays. But it creates an entirely different kind of life for our future residents,” said Ranee Nanji, joint CEO of Tilisi.

This is supported by global research, with the Journal of Epidemiology and Community Health reporting that people who live close to green space have lower rates of depression and anxiety and better physical health than those who live in more urban settings.

The journal reported that incidences of anxiety were 50 per cent lower and of depression 25 per cent lower for people living in areas with 90 per cent green space within two miles of their homes, compared to those living in areas with 10 per cent or less green space.

Further research by Harvard University found that residents who had any kind of green space within 200 meters of their homes had a 12 per cent lower rate of mortality than those living in areas without greenery. This was because the more natural environment decreased the rate of cardiovascular, neurological, respiratory and digestive diseases, mental illness, and musculoskeletal disorders.

Gardens and green open spaces also encourage more physical activity. But even viewing nature scenes reduces blood pressure, respiration rate, brain activity, and the production of stress hormones, within three to four minutes, while also improving mood.

“Our goal with the project was to meet the needs of Kenyan home owners by offering a serene beautiful environment at an affordable rate,” said Ranee.
With seven different house designs to choose from, pricing of the villas will range from Sh19m for three bedrooms to Sh60m for five bedrooms. Construction of the first 26 units has begun and will be completed by October 2021.The project which is fully financed by Tilisi Development PLC, will sit on 41 acres of the 400 acre mega city, with an open day scheduled for 26th and 27th October 2019.

About Tilisi
Tilisi is a 400-acre mixed-use urban development, distinctly zoned into residential, commercial and logistics precincts. Set just 30 km from Nairobi’s CBD, at the intersection of Limuru Road and Waiyaki Way, the development offers outstanding access and infrastructure. The development is owned and managed by a consortium of long-standing and experienced Nairobi-based developers. The master-planned suburb has been inspired by the vision of achieving a managed development in Kenya with world-class infrastructure.


For more information contact
Grace Munyi
Ambulance Emergency Telephone Numbers In Nairobi, Kenya

Emergency telephone numbers  for Ambulance services in Kenya can come in handy when you are faced by an emergency.

Here are some of the most used Ambulance emergency telephone numbers -:

Ambulance Provider Emergency Number(s)/Hotline
Police, Fire & Ambulance in Kenya 112 or 999 or 911
AMREF Flying Doctors Ground & Air Ambulance Service in Kenya +254 20 699 2299
AAR Emergency Ambulance in Kenya +254 725 225 225 or +254 734 225 225
Kenya Red Cross Society Ambulance in Kenya 0700 395 395 or 0738 395 395
Emergency Plus Medical Services in Kenya 0700 395 395 or 0738 395 395
Phoenix Aviation Limited Ambulance Service in Kenya +254 733 632 769 or +254788 632 769 or +254 705 167 171
St John Ambulance in Kenya 0721-225-285 or (020)-22-10-000


KeNIC appoints new CEO Joel Karubiu

The Kenya Network Information Centre has named Joel Karubiu as its new Chief Executive Officer, effective July 15th, 2019.

KeNIC board chair Prof. Meoli Kashorda expressed confidence in Joel’s ability to run the organisation testimony from his past experience in Business Development and Marketing as well as setting up of new business operations and start-ups.

“Mr. Karubiu was the immediate former CEO of Marketing Society of Kenya. He previously served as a Division Head – Business Development with Arch Skills Kenya LTD, a Division of GEMS Education Group (2016 -2017) and for over six years as the Business development Manager at PWC in Tanzania and Kenya. He established the Business Development division of PWC in Tanzania.” said Prof. Meoli Kashorda.

Mr. Karubiu is a graduate of USIU-Africa in International Business Administration. With the launch of the Kenya Digital Economy Blueprint 2019 and the National Broadband Strategy 2018-2023, the Board now has a new ambitious strategy bent on ensuring that KeNIC takes its rightful position as the enabler of the digital economy. We expect Mr. Karubiu to dramatically improve KeNIC’s performance and organizational health as one of the leading Country Code Top-level domain (ccTLD) registries in Africa.

The 2019 KeNIC public stakeholders meeting shall be held on August 22, 2019 where we shall also introduce Mr. Karubiu to the Kenya Internet community and stakeholders.

The Board is committed to fully support Mr. Karubiu and wishes him success in the transformation of KeNIC into a high performance and healthy organization.

Expert to address Red Alert: Regulation of food and drugs in Kenya

The use of controlled chemicals to preserve foods such as beef and milk has been rising in Kenya and reported by the media, including by NTV Kenya’s investigative feature on how rogue traders and supermarkets are using Sodium Metabisulfite to keep meat looking fresh. Indeed, consumer investigations have revealed a myriad of illegal additives and chemicals now going into foodstuffs sold in our local markets.


Yet, even as it becomes a top priority to ensure the full enforcement of the country’s chemicals and food regulations, a private member of parliament has introduced a Kenya Food and Drugs Authority (KFDA) Bill that will fragment the country’s food regulations and raise severe additional dangers in regulating our food safety.


The bill is currently with the parliamentary committee of health for review ahead of its second reading.


Prof Andrew Edewa, Food Safety Specialist at the United Nations Industrial Development Organization (UNIDO), is available to respond the questions on food safety and regulation in the country.

Key issue arising 

  • Kenya is looking at merging of food and drugs regulations as other leading economies are moving away from this model e.g. Tanzania, South Africa and USA (FDA). The US has stated explicitly that the FDA’s remit was undermining and compromising food safety for consumers.
  • Food safety requires experts who have mastered the risks posed by food hazards and understand the requirements necessary to manage them across the entire food chain.
  • The private member’s bill will also remove County responsibility for ensuring the safety of food traders, in breach of the constitution.
For interviews requests, contact
Daniel Mbugua
In case you missed it, here’s NTV’s Investigative piece #RedAlert: How supermarkets use chemicals to ‘preserve’ meat

Safaricom gives Kes 5M Boosts Towards Afro-Asia Fintech Festival

Safaricom has announced a KES 5 Million sponsorship towards the inaugural Afro-Asia FinTech Festival 2019- ‘Fintech in the Savannah’ which will be co-hosted by the Central Bank of Kenya (CBK) and Monetary Authority of Singapore (MAS).

The two day festival themed “Sustainable Finance; Inclusive and green” will be held at the Kenya school of Monetary studies on 15th and 16th July 2019. This will be the first of its kind in the region and will provide a platform for connections, collaborations and exchange of ideas between Africa and Asia and also seek to explore sustainable financial services innovations from emerging Afro-Asian Markets.

The festival is a great platform for us as it presents opportunities to showcase the progress that Safaricom has made over the years towards financial technology as well as interact with peers in FinTech across the globe,” said Sitoyo Lopokoiyit, Chief Financial Services Officer, Safaricom.

Two years ago, we opened up our Daraja API portal giving over 16,000 developers an opportunity to integrate their businesses with M-PESA seamlessly. This is in line with our strategy to deepen financial inclusion and give developers a chance to come up with new innovations,” said Sitoyo.

We are indeed delighted to host such a unique event which shows where we are as an African country in the spectrum of Fintech, we are at the front. We are the pacesetters and we are not just excited about technology but the difference it is making for millions of people in Africa and billions around the world,” said Dr. Patrick Njoroge, Governor, Central Bank of Kenya.

The event which seeks to bring together over 5,000 participants, policy makers, industry leaders, entrepreneurs, innovators and researchers across the world is modelled after the Singapore FinTech Festival. It will provide a platform for players to exchange ideas, forge partnerships and nurture thriving Fintech ecosystems.

Some of the topics that will be discussed include Artificial Intelligence, Big Data, Cyber Security, Technology risks, Social impacts (SME Financing, financial literacy and inclusion, Sustainable finance and spirit of innovation among other key areas in Fintech.

Kenya is one of the African countries that has grown significantly in technology and is seen as a lucrative market for FinTechs. Last year, two Kenyan companies Cellulant, and Tala emerged among the Top 50 emerging Fintech companies in the world in the KPMG FinTech100 report.

KICD learns from community service learning geared towards developing the CBC curriculum at secondary level

The Ministry of Education and KICD, in partnership with Educate! is running a program on Community Service Learning to learn how best to design the new learning area for senior secondary in the CBC curriculum. The aims of the learning area are to empower youth to create jobs, increase youth engagement in community problem solving, and enhance personal value and life skills among leaners. The first phase of the program has held closing exhibitions in 10 counties

Nairobi, 8th July 2019: The Ministry of Education and the Kenya Institute of Curriculum Development (KICD) in partnership with technical advisor Educate! have this weekend completed a Community Service Learning Program across 65 secondary schools in 10 counties, with the aim of learning how best to develop the new learning area for the CBC curriculum at secondary level.

“The Community Service Learning we have been testing applies concepts students have learned in the classroom to real-life situations and enhances entrepreneurship, social awareness and responsibility,” said Dr Julius Jwan, Director and CEO at the Kenya Institute of Curriculum Development.

The program follows global research into community service learning that has shown it delivers a rapid and significant change in students’ attitudes and skills.

According to a study of 1,500 US students published in the Michigan Journal of Community Learning, the learning area changes students’ personal values within just six months, significantly raising the chances of students entering careers that help others, and raising their levels of volunteering and community leadership.

It has also been shown to increase students’ belief in their ability to solve community problems and their sense of connection with the community.

“We have, furthermore, run the Kenyan program under the theme of ‘Igniting the High School Social Entrepreneur’ to equip students to create livelihoods while also solving local problems,” said Diana Mwai, Educate!’s Kenya Program Director.

This emphasis reflects the KICD’s commitment to achieving a more relevant curriculum that will address the issue of high youth unemployment, which was running at 26.2 per cent in 2017, according to the United Nations Development Programme.

Educate!, which aims to impact 1 million students across Africa, has advised on curriculum reforms and run similar programmes in Rwanda and Uganda. These were found to nearly double the earning power of participants, increase the use of learner-centred teaching methods, and deliver a greater focus on community issues.

The program has already transformed the lives of Kenyan learners too, both through community engagement and through the entrepreneurial skills gained.

Kwirenyi Secondary School in Kakamega County wanted to improve community health, so it taught community members how to treat water and keep it safe for drinking, whilst also running a sensitisation campaigns on preventing malaria and cholera.

The program has also taught learners how to connect the knowledge they are gaining from other learning areas to their entrepreneurial ventures. Students from Agoro Sare school from Homabay County applied what they learned in chemistry and biology to create a bio-gas business, using kitchen waste and cow dung from the school herd to create bio-gas fuel. The business intends to provide the school with a source of low-cost and sustainable fuel.

Likewise, students from Mbitini Girls Secondary School in Kitui County started a rabbit project after learning about diabetes in class. The business aims to sell and promote the consumption of white meat in the community.

In addition to benefiting learners, a key goal of the program is to produce research to be used by curriculum developers. Professor of Teacher Education at Moi University, Dr. Charles Ong’ondo, has led the 18-month, qualitative research project, in collaboration with the Kenya Institute of Curriculum Development and MOE. The research team conducted three rounds of research, beginning with a needs assessment before the program began. The research team is now in the process of collecting final data, which will lead to a summative research report. The research will be shared with national stakeholders at KICD’s curriculum conference in August and will inform how to best design this new learning area, as KICD prepares for the development of the secondary curriculum.

“Our aim is to deliver powerful skill sets that prepare students for individual success and to tackle youth unemployment,” said Diana, in targets that tie with Kenya’s Vision 2030, which places emphasis on the link between education and the labour market.

The results of the Community Service Learning programme have been exhibited by participating schools for assessment by the Ministry of Education (MOE), Teachers Service Commission (TSC) and Kenya National Examination Council (KNEC). The exhibitions were held on June 29th and 30th in Taita Taveta, Kitui, Garissa, Homabay and Kisii counties. Schools in Nairobi, Kakamega, Uasin Gichu, Kiambu and Embu counties held their exhibitions on Saturday July 6th, closing the first phase of the Community Service Learning program.

Safaricom Rolls Out “Reverse Call” Feature To All Customers

Safaricom has today announced the availability of its “Reverse Call” feature enabling its more than 31 million customers to pay for calls for loved ones. The service enables a caller to transfer the cost of a call to the receiver by adding ‘#’ before the number they are calling. For instance, to transfer the cost of the call to 0722000000, a customer will dial #0722000000.

“At Safaricom, we maintain our commitment to always provide our customers with relevant products in line with their needs. This innovation is in line with this commitment and has been tailored to mirror the relationships between our customers with a goal of empowering them to always remain connected with their loved ones,” said Sylvia Mulinge, Chief Customer Officer, Safaricom.

A customer receiving a reverse call request will see the caller’s details appear on the screen as normal, but once they pick the call, they will receive a voice prompt asking them to key in “1” to accept the reverse call. The cost of the call will be equivalent to the receiver’s normal call cost.

The service is only available for on-net calls and will not be applicable for off-net, roaming and international calls.

The Reverse Call feature complements Safaricom’s existing “Please Call Me” service which enables a customer to send five free messages to other customers requesting for a call back.