By Karobia Karofia; Digital Marketing Expert at akus.co.ke
Ecommerce business is one of the most competitive industries over the internet. From selling clothes online, electronics, hotel bookings, jewelries, or anything in between, you’re equally going to square it out with your competitors for website traffic and customers. So, this brings the question, which are the best ecommerce marketing strategies worth your time and investments
This articles guides you on the top 10 best ecommerce marketing strategies to help you stay up-to-date with ecommerce marketing trends and techniques on how to promote ecommerce business.
1. Ecommerce SEO
SEO is one of the most effective long-term ecommerce marketing strategies. Google and Bing are the most frequented search engines by online shoppers looking for various products. Ecommerce pages that appear on the first page of these search engines benefit from huge traffic leading to high conversion.
To achieve this, you need to utilize common search terms related to your products. Also, purpose to include long tail keywords and ensure images are properly alt-texted.
2) Email Marketing for ecommerce
Ecommerce email marketing strategy is important in maintaining direct connection with your clients. You are able to personalize and customize emails that strengthen customer relationships.
Welcome emails, newsletters, birthday and anniversary emails, promotional and discount emails are some of the personalized messages that make email marketing for ecommerce very efficient and effective.
3) Social Media ads
Social media is another powerful marketing channel for ecommerce. It is free to use and cost-effective when you go for the ads. You only need to figure out where (Facebook, Twitter, Instagram) your target customers are mostly subscribed, then proceed to pay to have your content made available to them.
You have the option of choosing which form your Facebook, or Instagram ads should take. They can be image ads, carousel ads, text or video ads.
● Facebook ads
Through Facebook ads for ecommerce, your brand is able to speak to a variety of users and stir consumer interest which makes them potential customers. Facebook ads can appear in user’s newsfeeds, stories, or messenger.
● Instagram ads
Just like Facebook ads, Instagram ads have the potential to increase ecommerce awareness and sales too. The ads are projected to strategic audiences through posts and stories, linking them with your ecommerce site.
● Google Ads
Google ads appear on the first page of Google search engine, just above organic results when a product or service search is conducted. Advertisers only pay for ads that have been clicked.
Google prioritizes quality ads which are relevant and contain competitive keywords. When advertising your ecommerce business through Google ads, you can expect conversions because users are already after a product they are ready to buy.
4) Content Marketing
To increase your conversion rates and equally build brand loyalty, you need to consider content marketing ecommerce strategy. Most online shoppers don’t shop blindly, but first seek informative content related to products they are interested in so that they can make informed choices.
Best ecommerce marketing agency can bridge that gap by providing valuable content such as blogs, webinars, podcasts, and videos. The content should offer solutions and give clarity.
5) Influencer Marketing
Brand exposure can also be accomplished through influencer marketing. All you need to do is find influencers with loyal and vibrant followers who fit your target audience.
Task them to introduce your products to their followers, a move that positively impacts your social media sales funnel. You can agree on how you want them to influence your product, or leave it to them to do what they do best as long as the task gets done.
6) Affiliate Marketing
Affiliate marketing is simply an arrangement where an online seller promotes products of a fellow merchant on their site, earning a commission on the process.
Entering an affiliate program, therefore, brings additional revenue to an ecommerce business whenever affiliate marketers manage to push through sales. Additionally, this type of ecommerce strategy is effective in widening the target audience of a business.
All of the above ecommerce marketing strategies are applicable to both small and large businesses. They are exactly what you need to stand out from competition. However, you need to get in touch with a professional ecommerce digital marketing agency can effortlessly execute these marketing techniques on your behalf. With the help of smart tools, ecommerce marketing strategists are able to oversee these strategies with ease and accuracy.