Safaricom in partnership with Craft Silicon, has launched Little Cab, a Kenyan taxi hailing solution to provide convenient and affordable cab services to customers.
The launch comes after Easy Taxi exited the market following a decision by Goldman Sachs to drop it in favor of Uber where they have invested US$ 1.9 Billion since the start of 2015.
Little Cabs will now join a long list of taxi services that are currently jostling for market share. Uber is the leading on-demand taxi service in Kenya. Other players in the market include Pewin Cabs, Dandia and Mara Moja. Mondo ride and Sendy have also joined the market recently.
According to Safaricom, the App is a homegrown, reliable and cost-effective Kenyan innovation that provides unrivaled experiences to customers by giving them more value for their money as they seek transport solutions.
“Our partnership with Craft Silicon is a demonstration of benefits of businesses coming together to address challenges facing our customers. We believe that Little Cab will provide better passenger experiences by connecting them with more reliable, cost effective options,” – Safaricom, CEO Bob Collymore
Little Cab will charge passengers Sh55 per kilometre and Sh4 per minute – with no flat base charge or price surges during peak hours or heavy traffic jams.
Safaricom also intends to enable clients to pay the fare using their subscriber loyalty reward, Bonga Points.
The available payment options for cab fare will include Safaricom’s own Mpesa, Visa and MasterCard branded bank cards.
Little Cab will also provide an incentive to woo women passengers by offering a female drivers only service.
How does Little Cab match up to its competitors?
|Charge per kilometre||Charge per minute||Mimimum Fare||Terms|
|Little Cab||Sh 55||Sh 4||Sh 270||No flat base charge or price surges during peak hours or heavy traffic jams.|
|Uber||Sh 60||Sh 4||Sh 300||Base fare of Sh100
|Mondo Ride||Sh 58||Sh 4||Sh 200||Base fare of Sh100