How To Guide to Business in Kenya 2023-05-08T13:03:33Z https://biashara.co.ke/how-to/feed/atom/ WordPress https://biashara.co.ke/how-to/wp-content/uploads/2020/04/favicon.png Biashara Kenya <![CDATA[Top stocks to buy in Kenya by Industry]]> https://biashara.co.ke/how-to/?p=4187 2023-05-08T13:03:33Z 2023-05-08T13:03:30Z black blue and red graph illustration

A stock, also known as equity, is a security that represents the ownership of a fraction of a company. When you buy a stock, you are essentially buying a small piece of the company. Stocks are bought and sold on stock exchanges, and their prices can fluctuate based on a number of factors, including the company's performance, the overall market conditions, and investor sentiment.

There are two main types of stocks: common stock and preferred stock. Common stock is the most basic type of stock, and it gives the owner the right to vote on company matters and to receive dividends, if any are declared. Preferred stock, on the other hand, does not give the owner the right to vote, but it does typically pay a higher dividend than common stock.

So, wondering which stock to invest in Kenya?

The top stocks to buy in Kenya in 2023 are those that are in the sectors that are expected to grow the most in the coming year. These sectors include:

  • Energy: Kenya is a rapidly growing country with a growing population. This means that there is a growing demand for energy. The energy sector is expected to grow significantly in the coming years, making it a good investment.

  • Financial Services: Kenya has a growing financial sector. The country has a number of banks, insurance companies, and other financial institutions. The financial sector is expected to continue to grow in the coming years, making it a good investment.

  • Information communication Technology (ICT): Kenya is a leader in ICT in Africa. The country has a number of ICT companies, including Safaricom, which is the largest mobile phone company in Kenya. The ICT sector is expected to continue to grow in the coming years, making it a good investment.

  • Manufacturing: Kenya has a growing manufacturing sector. The country has a number of manufacturing companies, including Kenya Breweries, which is the largest brewer in Kenya. The manufacturing sector is expected to continue to grow in the coming years, making it a good investment.

  • Infrastructure: Kenya is investing heavily in infrastructure, such as roads, bridges, and airports. This investment is expected to boost the economy and create jobs. The infrastructure sector is a good investment for the long term.

  • Agriculture: Kenya is a major agricultural producer. The country is a major exporter of tea, coffee, and horticulture products. The agricultural sector is expected to continue to grow in the coming years, making it a good investment.

  • Real estate and construction: Kenya is a rapidly growing country with a growing population. This means that there is a growing demand for housing and other real estate. The real estate and construction sector is expected to grow significantly in the coming years, making it a good investment.

  • Tourism: Kenya is a popular tourist destination. The country has a number of natural attractions, such as Mount Kenya, the Maasai Mara, and the Kenyan coast. The tourism sector is expected to continue to grow in the coming years, making it a good investment.

These are just a few of the top stocks to buy in Kenya in 2023. When choosing stocks to buy, it is important to do your research and understand the risks involved.

Learn more from the Nairobi Securities Exchange.

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]]> 0 Biashara Kenya <![CDATA[How to register and borrow from the Hustlers Fund]]> https://biashara.co.ke/how-to/?p=4181 2022-12-01T13:08:24Z 2022-12-01T13:07:19Z How to register and borrow from the Hustlers Fund

Following the launch of the Hustler Fund, Kenyans can now register and access the Hustler Fund on any mobile network by dialing *254# on their phone. The fund is also available through the Safaricom M-Pesa App under the Growth tab.

Hustler Fund Via USSD Code

To register, the customer is required to:

  • Sign up for the Hustler Fund platform by dialling *254# or through the mobile app.
  • Accept the Terms and Conditions to join the Fund
  • Enter Mobile Money Pin
  • Upon fulfillment of steps 1-3, an SMS will be sent to notify them of their successful registration and the limit assignment.
  • In the event of a failed registration, the borrower will be notified via SMS

Once registered, to request for a Loan the customer is required to:

  • Dial USSD code *254#
  • Select the loan request option to view the limit, interest, and loan tenure.
  • Enter the loan amount and press OK to continue
  • Confirm loan details as displayed to continue
  • Enter Mobile Money pin
  • Receive SMS notifications on Loan allocation with relevant loan information.

Hustler Fund Via M-Pesa App

Download the M-Pesa App from the Google Play Store or Apple App Store to access the app.

Personal loans being offered on the Fund are between Sh500 and Sh50,000, with the repayment period being 14 days.

The interest rate on the loan is eight per cent annually.

How to register and borrow from the Hustlers Fund
How to register and borrow from the Hustlers Fund

Why Was it Created

  • To provide financial empowerment and security to the people at the bottom of the pyramid
  • Free low-income citizens from bondage of loan sharks

How Much can one borrow

A minimum of Kshs. 500/=. Out of every Kshs 100 borrowed:

  • Kshs 95 will go into the borrowers loan account
  • Kshs 3.95 will go to his/her pension account
  • Kshs 1.05 will go to his/her savings account

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]]> 0 Biashara Kenya <![CDATA[President William Ruto Names Kenya’s Cabinet]]> https://biashara.co.ke/how-to/?p=4173 2022-09-27T15:29:40Z 2022-09-27T14:06:47Z President William Ruto Names Kenya's Next Cabinet

Kenya's newly inaugurated President William Ruto has announced his cabinet.

Here is a full list of Cabinet Secretaries -:

  1. Prime Cabinet Secretary – Musalia Mudavadi
  2. Interior Cabinet Secretary- Kithure Kindiki
  3. National Treasury Cabinet Secretary – Prof. Njuguna Ndung’u
  4. Public Service Cabinet Secretary – Aisha Jumwa
  5. Defense Cabinet Secretary – Aden Duale
  6. Water Cabinet Secretary – Alice Wahome
  7. Foreign and Diaspora Affairs Cabinet Secretary – Alfred Mutua
  8. Trade Cabinet Secretary – Moses Kuria
  9. East African Community Cabinet Secretary – Rebecca Miano
  10. Roads, Transport Cabinet Secretary – Kipchumba Murkomen.
  11. Environment Cabinet Secretary- Roslinda Soipan Tuta
  12. Housing Cabinet Secretary – Zachariah Mwangi Njeru
  13. Tourism Cabinet Secretary – Peninah Malonza
  14. Agriculture Cabinet Secretary – Mithika Linturi
  15. Health Cabinet Secretary – Susan Wafula
  16.  Information Cabinet Secretary – Eliud Owalo
  17. Education Cabinet Secretary – Ezekiel Machogu
  18. Energy Cabinet Secretary – Davis Chirchir
  19. Sports Cabinet Secretary – Ababu Namwamba
  20. Cooperatives Cabinet Secretary – Simon Chelugui
  21. Mining, Blue Economy and Maritime Affairs Cabinet Secretary – Salim Mvurya
  22. Labour Cabinet Secretary – Florence Boore.

President Ruto additionally announced Justin Muturi as the Attorney General.

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]]> 0 Biashara Kenya <![CDATA[How to Deposit Money to Coop Bank via Mpesa]]> http://localhost/biz/?p=3030 2022-09-27T13:46:46Z 2022-07-15T14:46:41Z

Co-operative Bank's Lipa na M-Pesa paybill number is 400200 . 

The Procedure for depositing money via M-Pesa to your Co-operative Bank account is as follows

  1. Go to M-Pesa menu on your phone, select “Lipa na M-Pesa”
  2. Select “Paybill”
  3. Select “Enter business no.”
  4. Enter the 400200 as the Co-operative Bank business no and press “OK”
  5. Enter the Co-operative Bank account number you are transferring money to and press “OK”
  6. Enter amount i.e. amount you want to deposit and press “OK”
  7. Enter your M-PESA PIN and press “OK”
  8. Confirm all the details are correct and press “OK”
  9. You will receive a verification window from M-Pesa where you have 1 minute to verify that the details are correct, if correct, dismiss or ignore, if wrong, enter the number 1 and press OK to cancel the transaction
  10. You will receive a confirmation SMS from M-Pesa immediately.
  11. Co-operative Bank will then send you a confirmation SMS shortly.

If you have any feedback or complaint, please talk to Coop Bank on:
Call Center Numbers: 020-2776000, 0703027000
Email: [email protected]
Whatsapp: +254736690101

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]]> 21 Biashara Kenya <![CDATA[Zoom gears up for African Market]]> https://biashara.co.ke/how-to/?p=4150 2022-04-26T15:37:00Z 2022-04-26T15:36:56Z Zoom gears up for African Market - Reaching New Heights in Africa

Communications technology company Zoom Video Communications Inc has announced, exclusively to its partners in Africa, an Online launch event to be held on May 4th, 2022.

In the announcement, Zoom expressed their distinct pleasure to extend the invitation to an inaugural Zoom event in Africa.

The NASDAQ-100 listed company is embarking on a journey to significantly expand their presence in Africa and customers are at the heart of this growth plan.

This move is seen as a strong push to embed itself in the continued digital transformation journey being experienced across in Africa with investments from big technology companies such as Microsoft and Google. More details will be available after the event

There have been recently publicized investments by Microsoft and Google. On March 24 20222, President Uhuru Kenyatta opened Microsoft’s Sh3 billion Africa development centre followed by Google who are now hiring over 100 Kenyans after opening a first product development centre in Africa based in Nairobi.

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]]> 0 Biashara Kenya <![CDATA[Top 10 Ecommerce marketing strategies: (With Great results)]]> https://biashara.co.ke/how-to/?p=4145 2022-04-26T15:37:39Z 2022-04-26T15:05:59Z Top 10 Ecommerce marketing strategies: (With Great results)

By Karobia Karofia; Digital Marketing Expert at akus.co.ke

Ecommerce business is one of the most competitive industries over the internet. From selling clothes online, electronics, hotel bookings, jewelries, or anything in between, you’re equally going to square it out with your competitors for website traffic and customers. So, this brings the question, which are the best ecommerce marketing strategies worth your time and investments

This articles guides you on the top 10 best ecommerce marketing strategies to help you stay up-to-date with ecommerce marketing trends and techniques on how to promote ecommerce business.

1. Ecommerce SEO
SEO is one of the most effective long-term ecommerce marketing strategies. Google and Bing are the most frequented search engines by online shoppers looking for various products. Ecommerce pages that appear on the first page of these search engines benefit from huge traffic leading to high conversion.

To achieve this, you need to utilize common search terms related to your products. Also, purpose to include long tail keywords and ensure images are properly alt-texted.

2) Email Marketing for ecommerce
Ecommerce email marketing strategy is important in maintaining direct connection with your clients. You are able to personalize and customize emails that strengthen customer relationships.

Welcome emails, newsletters, birthday and anniversary emails, promotional and discount emails are some of the personalized messages that make email marketing for ecommerce very efficient and effective.

3) Social Media ads
Social media is another powerful marketing channel for ecommerce. It is free to use and cost-effective when you go for the ads. You only need to figure out where (Facebook, Twitter, Instagram) your target customers are mostly subscribed, then proceed to pay to have your content made available to them.

You have the option of choosing which form your Facebook, or Instagram ads should take. They can be image ads, carousel ads, text or video ads.

● Facebook ads
Through Facebook ads for ecommerce, your brand is able to speak to a variety of users and stir consumer interest which makes them potential customers. Facebook ads can appear in user's newsfeeds, stories, or messenger.
● Instagram ads
Just like Facebook ads, Instagram ads have the potential to increase ecommerce awareness and sales too. The ads are projected to strategic audiences through posts and stories, linking them with your ecommerce site.
● Google Ads
Google ads appear on the first page of Google search engine, just above organic results when a product or service search is conducted. Advertisers only pay for ads that have been clicked.

Google prioritizes quality ads which are relevant and contain competitive keywords. When advertising your ecommerce business through Google ads, you can expect conversions because users are already after a product they are ready to buy.

4) Content Marketing
To increase your conversion rates and equally build brand loyalty, you need to consider content marketing ecommerce strategy. Most online shoppers don't shop blindly, but first seek informative content related to products they are interested in so that they can make informed choices.

Best ecommerce marketing agency can bridge that gap by providing valuable content such as blogs, webinars, podcasts, and videos. The content should offer solutions and give clarity.

5) Influencer Marketing
Brand exposure can also be accomplished through influencer marketing. All you need to do is find influencers with loyal and vibrant followers who fit your target audience.

Task them to introduce your products to their followers, a move that positively impacts your social media sales funnel. You can agree on how you want them to influence your product, or leave it to them to do what they do best as long as the task gets done.

6) Affiliate Marketing
Affiliate marketing is simply an arrangement where an online seller promotes products of a fellow merchant on their site, earning a commission on the process.

Entering an affiliate program, therefore, brings additional revenue to an ecommerce business whenever affiliate marketers manage to push through sales. Additionally, this type of ecommerce strategy is effective in widening the target audience of a business.

Conclusion
All of the above ecommerce marketing strategies are applicable to both small and large businesses. They are exactly what you need to stand out from competition. However, you need to get in touch with a professional ecommerce digital marketing agency can effortlessly execute these marketing techniques on your behalf. With the help of smart tools, ecommerce marketing strategists are able to oversee these strategies with ease and accuracy.

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]]> 0 Biashara Kenya <![CDATA[Crown Motors unveils Affordable Nissan Magnite SUV in Kenya]]> https://biashara.co.ke/how-to/?p=4129 2021-09-22T10:47:38Z 2021-09-22T10:31:20Z Crown Motors Launches Nissan Magnite in Kenya

Crown Motors today unveiled the all-new Nissan Magnite SUV, combining powerful performance, a striking exterior and advanced technologies to help customers tackle any urban environment.

The Nissan Magnite launches in Kenya with two models. The Acenta CVT which retails at Kes. 2.7M only
and the higher-end Acenta Plus CVT which is available at Kes. 3.025M. These prices are inclusive of all taxes and include Nissan’s free 2-Year 50,000 KM service plan as well as a 3-Year 100,000 KM manufacturer’s warranty.

Designed in Japan, the Nissan Magnite has been crafted to suit the unique requirements and aspirations of customers across Kenya. With its bold exterior, roomy interior, powerful turbocharged engine and advanced safety technology, it’s built to be the perfect city adventure companion.

The name “Magnite” is a combination of the words magnetic and ignite, evoking the spirit of a new era in Kenya and other growing markets around the world.

The Nissan Magnite’s exterior sets itself apart thanks to bold, fresh design that gives it a confident and agile stance while still appearing vibrant and youthful. The all-LED front light package includes noticeable L-shaped daytime running lights that sit below the stylish slim LED headlamp. Together with the edgy grille, featuring Nissan’s new brand logo, it gives the Nissan Magnite a striking SUV presence.

The Nissan Magnite comes with 6 colour options namely Flare Garnet Red / Onyx Black, Storm White, Blade Silver, Vivid Blue / Storm White, Pearl White / Onyx Black & Blade Silver / Onyx Black

On the inside, the spacious layout includes a high seating position and wide shoulder space between the driver and front passenger. Rear passengers enjoy a level of knee room usually found in vehicles one class above. An 8-inch infotainment touchscreen with Apple CarPlay and Android Auto joins the first-in-class 7-inch thin-film-transistor instrument screen for a premium feel.

Watch the Launch

https://www.youtube.com/watch?v=24-xlZ6xAsI

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]]> 0 Biashara Kenya <![CDATA[Netflix Launches Free Plan in Kenya]]> https://biashara.co.ke/how-to/?p=4125 2021-09-21T05:23:57Z 2021-09-21T05:23:06Z Netflix Launches Free Plan in Kenya

Netflix, american streaming platform and production company is launching an entirely free plan — with limited content and available only on Android phones in Kenya.

“If you’ve never watched Netflix before — and many people in Kenya haven’t — this is a great way to experience our service,” Cathy Conk, director of product innovation at Netflix, wrote in a blog post. “And if you like what you see, it’s easy to upgrade to one of our paid plans so you can enjoy our full catalog on your TV or laptop as well.”

Netflix hopes that by offering the free tier, which includes about one-fourth of the content available in its paid-streaming plans in Kenya, more people will try out the service and end up subscribing.

The free plan in Kenya allows people to sign up to access Netflix ad-free on Android mobile phones. In addition to a truncated content lineup, the no-cost tier does not allow users to download titles for offline viewing nor does it allow casting to connected TVs.

When Kenyans sign up for the free plan, no payment information is required. Users only need to enter an email address, confirm they are 18 or over, and create a password. “Then you can sit back and watch many of Netflix’s most popular series and films, as well as enjoy our personalized recommendations, parental controls, and profiles (including kids),” Conk wrote.

Read the Official Statement >>

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]]> 0 Biashara Kenya <![CDATA[Toyota Kenya launches the Urban Cruiser in the Kenyan market]]> https://biashara.co.ke/how-to/?p=4121 2021-07-06T06:14:41Z 2021-04-23T06:06:04Z TOYOTA KENYA LAUNCHES THE URBAN CRUISER IN THE KENYAN MARKET

NAIROBI, Kenya, April 22, 2021 … Motor distributor Toyota Kenya has launched the Urban Cruiser in the Kenyan market, the latest SUV in the Toyota Kenya product line-up that will start retailing from KES2.7 million.

Toyota Kenya Managing Director, Arvinder Reel said the Urban Cruiser, which is the youngest SUV in the Toyota family, embodies the company’s commitment to delivering quality, durable, and reliable vehicles to give customers convenience, sense of ownership, and belonging.

“Toyota Kenya has always operated on the premise of giving our customers the best. And we as continue growing our B2C models offering, we believe that we are on the right step of encouraging more Kenyans to take up affordable brand-new vehicles that will offer value for money,” said Mr. Reel.

Urban Cruiser is an attractive SUV that combines the latest designs, newest trends in technology, and the comfort that you deserve. It has a stylish tone exterior, diamond-cut alloy rims, auto rain wipers, as well as an auto AC and leather steering wheel.

It comes with a wheelbase of 2500 mm, 3995 mm in length, 1790 mm in width, and with a height of 1640 giving the driver and the passengers both enough headroom and legroom. It also has a ground clearance of 198 mm making it suitable for an off-road experience.

The car comes equipped with a fuel tank capacity of 48 liters, 5 doors, and a sitting capacity of 5 persons. With a boot space of 328 liters, Kenyans will have an opportunity of carrying a sizeable amount of luggage in the boot without interfering with the other occupants in the vehicle.

“With the high fuel prices, we understand that Kenyans are looking for cars that are fuel-efficient and this is exactly how Urban Cruiser is modeled; fuel-efficient with an engine capacity of 1500CC. This ensures that our customers can spend less and travel for long,” added Mr. Reel.

To assist Kenyans to acquire the Urban Cruiser, Toyota Kenya has partnered with major financial institutions in Kenya that offer various financing options.

The Urban Cruiser will be available across Toyota Kenya’s network of 31 outlets countrywide, with customers enjoying a 3 year/100,000 km manufacturer warranty.

Toyota Kenya Limited

Toyota Kenya Limited is a subsidiary of CFAO Automotive, a division of the CFAO Group. CFAO Automotive distributes the Toyota brand in 34 East, West and Central African countries, as well as in the French overseas territories. Headquartered in Nairobi, Toyota Kenya is currently the sole distributor and service provider of Toyota, Yamaha motorcycles and Hino trucks in Kenya, and an appointed distributor of Suzuki brand. The company has a network of 31 branches, dealerships, and approved Toyota Service Centres across the country.

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]]> 0 Biashara Kenya <![CDATA[M-PESA Foundation and the Children’s Investment Fund Foundation officially launch the Impact Philanthropy Africa Forum]]> https://biashara.co.ke/how-to/?p=4118 2021-06-10T04:53:45Z 2021-04-07T04:52:54Z M-PESA Foundation and the Children’s Investment Fund Foundation officially launch the Impact Philanthropy Africa Forum

The forum aims to increase the societal impact of corporate and private giving in Kenya, with a view to transforming lives by improving the social and economic status of Kenyans.

M-PESA Foundation in collaboration with the Children’s Investment Fund Foundation (CIFF) has officially commissioned the Impact Philanthropy Africa Forum which aims to bring together self-funded corporate charitable foundations. The forum was launched during a virtual workshop  themed Building Back Better: Growing Corporate Social Investment (CSI) in Kenya.

The forum provides a platform for Impact Philanthropy Africa members, key thought leaders across policy, research, funding and government to share their perspective on the state of the sector and emerging opportunities to scale corporate giving for social impact in Kenya.

“The power of corporate partnership, supporting public goals such as education, maternal health, child health, economic empowerment, peace and justice can be transformational for Kenya and the region. Kenya has the potential to be one of Africa’s success stories if only we focus, unite and utilize our resources to grow the dynamic private sector as well as the community,” said Les Baille, Executive Director, M-PESA Foundation and Co-Convener, Impact Philanthropy Africa.

The corporate philanthropies have committed to develop strategies that are aligned to key development areas and aim to create lasting social, economic and environmental transformation for communities in Kenya. This would breach the gap between developing and implementing agendas such as the SDGs and the Vision 2030 that focus on Education, Health, Social and Community development.

The forum will provide opportunities for learning and sharing of CSI innovations that have the potential for wider impact to the society; thought leadership for the growth of the CSI sector in Kenya as well as identifying and pursuing key advocacy issues to influence policy and practice impacting CSI.

“To fully capitalize on the great impact CSI can create, Impact Philanthropy Africa members are committed to the public benefit and to their philanthropic purposes and are working to build a culture of corporate social investment (CSI) and influence policy through advocacy and thought leadership consequently improving the social and economic status of Kenyans.” added Faustina Fynn-Nyame, Executive Director, CIFF Africa & co-convener, Impact Philanthropy Africa.

Members of the Impact Philanthropy Africa forum include Aga Khan Foundation, Children's Investment Fund Foundation (CIFF), Coca-Cola East, Central and West Africa, Family Group Foundation, Gertrude’s Hospital Foundation, I&M Bank Foundation, Johnson & Johnson Foundation, KenGen Foundation, Kenya Airways, M-PESA Foundation and Stanbic Foundation.

The convenors, M-PESA Foundation and CIFF are calling upon like-minded organizations to join Impact Philanthropy Africa.

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